Say This, NOt That:
The importance of
effective messaging
DOWNLOAD the workbook
Catch the latest session from 4/15/21
Resources
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Race Class Narrative: Words to Win by
https://wordstowinby-pod.com/police-reform-washington/
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Anat Shenker-Osorio resource page
https://asocommunications.com/research-1
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NYT
NYT Opinion: Stacy Abrams and Lauren Groh: How to Turn Your Red State Blue
Psychology Today
Political Messaging
https://www.psychologytoday.com/us/blog/positively-media/202002/political-messaging-emotions-win
How Biden Can Beat Trump Empathetic Alpha
Depolarizing America
Ted Talks
How to Have Better Political Conversations, Moral Framing
https://www.ted.com/talks/robb_willer_how_to_have_better_political_conversations#t-708252
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The moral roots of liberals and conservatives - Jonathan Haidt
https://www.youtube.com/watch?v=8SOQduoLgRw
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Why Humans Are So Bad at Thinking About Climate Change
For ideas in Using Behavioral Science to Reduce Energy Usage
https://www.youtube.com/watch?v=DkZ7BJQupVA
The Power of Values-Based Messaging and Storytelling | Highlights
https://www.youtube.com/watch?v=JXDF-I_hTGI
***The Art of Messaging Anat Shenker-Oscrio
https://www.youtube.com/watch?v=QJIzact0Jcw
Crooked Media, 2020 Presidential Ads with Anat Shenker-Oscrio